As an independent hotelier, there are steps you can take to develop and maintain a brand that will connect with your customers and give you a competitive edge. They are outlined as follows:
Build a website that reflects your brand values
As an independent hotel, you're not just developing a brand, you are creating an experience for your customers. Your customers expect a website that delivers an experience consistent with their perception of your brand values. To support these expectations, it is beneficial to develop a responsive website that caters for multiple browsers, languages and currencies.
Additionally, it is possible to gain further insights into your customer's preferences by directly engaging with them across social media platforms. Online tools such as SurveyMonkey offer an excellent platform to provide data that helps you to understand your customer's experience of your brand.
Encourage your hotel employees to become brand ambassadors
Your hotel employees are on the frontline every day engaging with your customers and representing your culture and brand values. They are critical to the success of your brand and should be included in all brand building efforts.Engaged employees, will evolve into brand ambassadors.They will sell your products and services to your customer and inspire them to want to book again with your hotel.
Be Customer Obsessed
Your customers are interacting with 100’s of brands and competitors across multiple touchpoints on a daily basis. In order to stand out from the crowd you need to become customer obsessed and consistently produce and share relevant and engaging content. You must strive to delight your customers at every turn with fresh ideas that are worth sharing with their peers.
In order for your hotel brand to make a lasting impression on your customers, it is essential to develop consistent messaging and visual identity across all marketing channels. As your brand evolves, it is advisable to develop a set of brand guidelines which documents your fonts, colours, logos and tone of voice. A credible consistent brand, will ensure that you stay at the forefront of your customers mind and will further promote trust and loyalty resulting in repeat bookings.
In the meantime, please contact us if you would like to talk to a HotelConnect Expert about how we can help your hotel to get more bookings.